Forms & Lead Capture
Build forms, set pop-up triggers, and embed them on your own pages or an external site.
Forms are how visitors become contacts. Build one under Site → Forms and you can place it on any page of your site, or embed it on a completely separate website you own.
Building a form
Fields
Six field types are available: single-line text, email, phone, multi-line text, dropdown, checkbox.
Each field has a label, a required toggle, and placeholder text. Dropdowns also take a list of options.
You almost always want the email field — it's the primary key of your list. The more you ask, the fewer people finish; only ask for what you'll actually use now.
Copy
- Heading and description
- Button text
- After submitting: show a message, or redirect to a URL (a thank-you page, a download link)
Tags
A form can apply tags to everyone who submits it. Tags drive segmentation and trigger email sequences — give each form at least one tag of its own, or you won't be able to tell later where a contact came from.
Consent
Turn this on and the form shows a required "I agree to the privacy policy" checkbox.
Where to put it
On your own pages
In the page builder, add a Lead capture block, choose "Linked form", and pick the form. Content, fields and tags all follow the form — edit once, updates everywhere.
As a pop-up
A form can open as a pop-up, with four trigger options:
| Trigger | Behaviour |
|---|---|
| Delay | Appears after N seconds on the page |
| Scroll | Appears at a percentage of page scroll |
| Exit intent | Appears when the cursor moves to leave the window |
| Click | Opens from a button you designate |
You can also set how many days before the same person sees it again, so returning visitors aren't interrupted every time.
On an external site
Each form gives you an embed snippet that works on any HTML site — including an old WordPress or Wix site, or a static page you uploaded.
The embed script is publicly cached, but the form's text is fetched per request in the visitor's language — so when you edit the copy in your dashboard, the external site updates too. You never need to re-paste the snippet.
Submissions and notifications
Every submission is stored in the form's submission log, and the person is added to your newsletter list with the form's tags.
Submission notifications can be off, sent to your site contact address, or sent to an address you specify.
FAQ
Where do I see the people who filled in a form? Two places: the form's own submission log (every field, exactly as entered), and Marketing → Newsletter list (the merged contact and their tags).
What if the same email submits twice? The submission log keeps both entries; the list keeps one contact and adds any new tags. You won't get duplicate contacts.
Do pop-ups hurt SEO? Google penalises interstitials that cover the main content immediately on arrival. Use a delay or scroll trigger rather than firing the moment someone lands.
Can a form take payment? No — forms collect information only. Use course checkout or the product cart to take money.