Newsletters & Email Sequences
Manage your list and tags, send broadcasts, and set up automated drip sequences.
⚠️ Connect your own email provider first (Settings → Email, supports Resend / SendGrid / Mailgun / SES / Gmail). System notifications (password resets, registration confirmations) are sent by the platform until you set this up, but newsletters and sequences are not — bulk sending has to go out on your own domain and sending reputation, otherwise one bad campaign drags down deliverability for everyone.
List and tags
Marketing → Newsletter list. Anyone who buys, registers, or fills in a form is added automatically.
Tags are the heart of the whole system — segmentation and automation both run on them. Tags are applied automatically when someone:
- Submits a form (each form sets its own tags)
- Opts into a funnel or registers for a webinar
- Buys a course or a product
You can also add tags manually, import a list, or export the whole thing.
When the list gets large, the page only loads the most recent batch — use Export when you need everything.
Unsubscribes and bounces
- Every newsletter automatically includes an unsubscribe link (legally required — it can't be turned off)
- Unsubscribed addresses and hard bounces are excluded from every future send automatically — you don't maintain a suppression list yourself
Newsletters (one-off broadcasts)
Marketing → Send newsletter. There are three ways to choose recipients:
| Audience | Use it for |
|---|---|
| Everyone | All currently subscribed contacts |
| Selected tags | Segmented sends; you can pick several tags |
| Specific people | Hand-pick a few — good for tests or small announcements |
Once you pick an audience the screen shows a live recipient estimate. That number already excludes unsubscribes and bounces, so it matches what will actually go out. Glance at it before sending — it catches the "meant to send to 50, about to send to 5,000" mistake.
Sequences (drip automation)
Marketing → Sequences: a series of emails that go out in order once someone is enrolled.
Triggers
- By tag: anyone tagged with your chosen tag is enrolled automatically (subscribing, registering, opting in and buying all apply tags)
- Manual: you pick who to enrol
Scheduling each email
Every email in the sequence has its own day number and time of day:
- Day 0 = the day they join
- The time is a fixed clock time, not "N hours after joining" — so the rhythm of the whole sequence is predictable
A typical welcome sequence:
| Day | Content |
|---|---|
| 0 | Welcome + deliver whatever they signed up for |
| 1 | Who you are and why you do this |
| 3 | One genuinely useful lesson |
| 5 | A student result |
| 7 | Make the offer |
FAQ
My newsletter won't send. Check Settings → Email first. Sequences and newsletters both require your own provider — those are the two kinds of email the platform will not send on your behalf.
Can one person end up in several sequences at once? Yes. If their tags match more than one trigger, they're enrolled in each. Think through which segments should be mutually exclusive when you design your tags.
If someone unsubscribed, does filling in a form bring them back? No. Unsubscribing is an explicit choice, and a form submission doesn't override it — they have to opt back in themselves.
Can I recall an email after sending? No. Once it's sent, it's in their inbox. Which is exactly why that recipient estimate is worth a second look.