The page builder
Assemble sales pages, about pages and event pages from blocks: eleven block types, multi-column sections, templates, version history, and pasting raw HTML.
Site → Pages. Anything that isn't a course or a blog post is built here: about, contact, sales pages, event sign-ups, thank-you pages.
Your home page is a page too and can be fully customised; delete all its blocks to fall back to the default layout.
Two kinds of page
Pick one when you create it:
- Content page — a real page built with the block editor
- Menu link — just an entry in the navigation pointing at an external URL or an internal path (
/shop,/blog), optionally opening in a new tab
The editor: build left, watch right
Add and reorder blocks on the left; the live preview on the right updates as you go. Click anything in the preview and the left panel jumps to its settings.
Eleven block types
| Block | What it's for |
|---|---|
| Hero carousel | Full-width image and headline; multiple slides, adjustable height and transition |
| Multi-column section | Side-by-side columns — and your section wrapper: background colour/image, padding, content width |
| Text / HTML | Regular content with a full editor; switch to source mode to paste HTML |
| Button | Links to checkout or anywhere else, or opens a form in a popup |
| Image | A single image, optionally linked |
| Course list | All courses or a chosen set, with columns per row and page size |
| Product list | The same, and can pull in a whole product category |
| VSL video | The CTA button only appears after the video reaches a set number of seconds |
| One-click upsell | Charges the card saved at the student's last checkout (Stripe only) |
| Opt-in form | Inline or popup; submissions join your subscriber list. Can reuse a saved form |
| Countdown | A fixed deadline, or an evergreen timer that starts per visitor |
| FAQ | A collapsible question-and-answer list |
The multi-column block is your layout skeleton. Want "a dark band across the page"? Use it: set the background and padding, then drop elements into the columns.
Three layout switches worth knowing
- Show header / show footer — turn both off and the page becomes a standalone landing page with no navigation, so visitors only go forward
- Header style — white, or transparent (the hero colour runs behind it with white text). With transparent, make sure the hero is dark and switch to a light logo
- Spacing below each element — tune density block by block
Columns per row need a save
Course and product lists let you set how many fit per row. Press save after changing the dropdown or it won't take effect — the single easiest step to miss.
Layouts, templates and versions
- Apply a ready-made layout — one click for a whole design. ⚠️ It replaces the current content
- Save as template — keep this page as your own template and insert it later into pages or funnels; templates export to a file and import back
- Insert template — if the page already has content, choose whether to append or replace
- Version history — every save keeps a version you can preview and restore; restoring saves the current content as a version first, so you can always come back
Building a page by pasting HTML
Paste HTML page on the page list is for whole pages generated by AI: paste in the complete HTML from ChatGPT or Claude and it renders full-screen, exactly as written — CSS and JS preserved, nothing simplified away. Limit 5MB.
Pair it with Copy selected URLs for AI in the media library: upload your images, hand the AI the URLs, ask it to lay out a page with them, paste the result back.
⚠️ When pasting a full page into a Text/HTML block, stay in source mode when you save. Switching back to visual mode strips
<style>and<script>.
Menus and hierarchy
Straight from the page list:
- In menu — tick to show it in the storefront navigation
- Parent — set one and the page becomes a dropdown item under it
- Drag to reorder — the order is the menu order; remember to save it
- Courses and Shop are system entries: they can't be deleted, but you can rename and reorder them
Multiple languages
The editor has one-click AI translation into the other languages you've enabled, and a way back to the original at any time.
⚠️ Running several languages hurts SEO (one URL, several versions of the content) unless you genuinely serve those markets — see the SEO check.
FAQ
Should a sales page be a page or a funnel? One page on its own: a page. A sequence (sales → checkout → thank you → upsell): a funnel.
I broke the layout — can I get it back? Yes: version history, pick a version, restore. Which is also the argument for saving often.
What happens when the countdown hits zero? Your choice: show 00, hide the timer, replace it with a message, or redirect somewhere else.
Why does the one-click upsell button do nothing? It needs four things: the feature on, the student signed in, a card saved at their last checkout, and them not already owning the course. If any fails it quietly falls back to a normal checkout link rather than a dead button. Stripe only.
The images in my pasted HTML are missing. Use full URLs from the media library. Local paths and hotlinked images break sooner or later.