About Expertise Pays

Seasoned US e-commerce & online-course engineers,
an all-in-one platform built for you with AI

Courses, sales, payments, marketing and AI—all integrated into one platform. We leave the technology and the busywork to the system, and give the time and the sense of achievement back to you.

Who we are, and why we built this platform

For years, we watched talented teachers, creators and small businesses—people with genuinely great content—get held back by their tools: courses on one service, payments on another, newsletters on yet another, paying a stack of subscriptions every month while their data scattered everywhere. So we set out to build one platform that brings it all together.

Our core team is a group of seasoned e-commerce veterans who spent decades in the trenches at major US e-commerce companies, working alongside engineers who specialize in online-course systems. They've run every part of the game—traffic, conversion, payments and customer relationships—in the world's most competitive markets, and all of that hard-won experience is distilled into every design decision here.

As we built it, we worked hand in hand with the latest AI (Claude) to refine every feature detail, chasing one thing: letting people with real content and expertise pour their energy into creating and teaching, instead of being held hostage by their tools.

Complete Platform Features

From site building, teaching and e-commerce to payments, marketing automation and AI—one platform covers it all, sparing you the hassle and cost of stitching together a dozen separate tools.

🎓

Online Teaching (LMS)

  • Courses, chapters and lessons with secure video streaming (powered by Bunny Stream, with optional free previews)
  • Online quizzes (six question types, auto-graded), plus assignment submission and instructor grading
  • Student enrollment, learning progress, access rights and order management
  • Multi-instructor system: assign teachers per course and split revenue automatically, lesson by lesson
🛒

E-Commerce & Selling

  • Physical products, variants, shopping cart and an order dashboard—everything you need
  • Guest checkout with no sign-up required, reducing cart abandonment
  • Store pickup and shipment management
  • Courses and products can be checked out separately
💳

Payments & Invoicing

  • Stripe, PayPal, and local payment gateways
  • Credit card and installment payments, with courses unlocked automatically after payment
  • E-invoicing: issue, void, and credit notes
  • Payments processed server-side—secure and compliant
📣

Marketing Automation

  • Sales funnels (ClickFunnels-style: four templates, timed VSL CTAs, one-click OTO)
  • Newsletter CRM plus automated email sequences (tag triggers, open/click tracking)
  • Blog / news (categories, SEO, sidebar)
  • Affiliate program: let partners bring in customers, with commissions tracked and reconciled automatically
  • Online booking (Calendly-style time slots) and simulated live webinars (an eWebinar alternative)
🤖

Built-In AI Assistants

  • AI blog writing, tone fingerprinting, viral-post analysis and scheduled publishing
  • AI ad copywriting assistant (FB / Google, with automatic UTM tagging)
  • AI support: 24/7 automated replies, handed off to a human inbox when needed
  • Powered by the latest Claude models; bring your own API key for full cost control
🌐

Branding, Domains & Pages

  • Your own subdomain, ready the moment you launch; custom domains with automatic SSL supported
  • One-click theming for primary color, fonts and type scale
  • Page builder: custom pages, an editable homepage and a two-level dynamic menu
  • Page import via ZIP, with images automatically compressed to WebP
📊

Analytics & Operations

  • Analytics dashboard: revenue, orders and student growth at a glance
  • Self-hosted traffic analytics (no GA4, no cookies)
  • Tracking tags, Meta Pixel and Conversions API (CAPI) setup
  • Email delivery logs, system notifications and in-dashboard bell alerts
🔐

Security & Accounts

  • Data is isolated per tenant (row-level security, RLS)—no one can see anyone else's data
  • Secrets such as payment and API keys are stored encrypted at rest
  • Role-based access control for owners and co-admins across every feature
  • Manage multiple sites from one account, with cross-domain single sign-on (SSO)

Pricing & How Billing Works

Start with a free trial of the full feature set for 14 days—pay only once you're happy, with no long-term contract. There are "two kinds of money" here, so let's sort them out up front:

💵What you pay the platform: your subscription

Priced inUS dollars (USD), collected by US-based LIUBABA LLC via Stripe—this is the monthly or annual fee for using the platform's features. Your credit card statement will show LIUBABA LLC.

💰What you collect from students: course & product revenue

Always inyour local currency, processed through your own payment integration (Stripe, PayPal, and local gateways) with e-invoicing. The platform takesa 0% cut—we never touch this money;it goes straight to your account in full.

Starter

For solo creators · For individual instructors selling their own courses

US$1 / mo

or billed yearly US$2 / yr

  • 5GB storage (upgradable)
  • Courses / quizzes / assignments / grades
  • Course orders & student management
  • Coupons
  • Local payments + e-invoicing
  • Custom domain + page builder
  • Analytics + built-in traffic stats (no GA needed)
  • 301 redirects (keep your SEO when migrating)
  • System notification emails
  • Platform branding link in footer (not removable)
Most Popular

Pro

For brands & businesses · For entrepreneurs and resellers building a brand and scaling traffic

US$1 / mo

or billed yearly US$2 / yr

  • 10GB storage (upgradable)
  • Everything in Starter
  • 🤖 AI assistant integration (MCP)—run your backend with your own Claude / ChatGPT
  • Remove / customize footer branding
  • E-commerce: physical products / cart / store pickup
  • Marketing funnels + lead forms / popups
  • Blog + SEO content AI (automated traffic)
  • Newsletter CRM + automated email sequences
  • AI ad assistant + AI support
  • Affiliate payouts / multi-instructor / member tiers
  • Simulated live / online booking

Three promises about our pricing

  • We take no cut of your sales:The revenue you collect from students flows through your own payment integration, and every dollar lands in your account. We never touch it and never take a cent—beyond the USD subscription above, the platform charges you nothing else.
  • Add storage as you grow:When you need more space, add 5 GB for US$5/month or US$50/year—scale up exactly as much as you need.
  • Save more with annual billing:Paying annually locks in a lower effective monthly rate for the whole year; during the trial, every feature is unlocked so you can evaluate it fully.

An Honest Comparison with the Global Leaders

We admire pioneers like Teachable and Kajabi. Subscriptions are billed in USD across the board; the real difference is that this platform lets you useyour local currencyto collect from students in your own currency, issue local e-invoices, run on local payment rails, and reach support that understands you.

Expertise PaysTeachableKajabi
Subscription you pay the platformUS$ (same as the global leaders)US$US$
How you collect from studentsLocal currency + e-invoicingUSD-only, no local invoicingUSD-only, no local invoicing
Cut of your sales0% (you keep every dollar of your revenue)Some plans take a cut0%
Local paymentsNative local gatewaysRequires your own integration, more limitedRequires your own integration, more limited
E-invoiceBuilt inNoneNone
Convenience store pickupSupportedNoneNone
Localized UI & supportFully localized, dedicated teamEnglish-firstEnglish-first
AI writing / supportBuilt in, bring your own keyPartial, at extra costPartial, at extra cost
Sales funnels / newslettersBuilt inRequires add-ons or pluginsBuilt in (higher-tier plans)
Entry-level monthly subscription (paid to the platform)Fair pricing, in US$From around US$39From around US$89

* The table above is compiled from each company's publicly available information and is for reference only. For actual plans, prices and commission rates, please refer to each provider's latest official announcements.

Why You Can Trust Us

🔄

One codebase, everyone upgrades together

We maintain a single system, so every new feature and improvement reaches all users instantly—no paid upgrades, and no one left behind on an old version.

🌍

Localized & compliant

Collect from students in your local currency, issue local e-invoices, and connect to local payments and logistics—fully aligned with your market's regulations and habits, with crystal-clear bookkeeping.

🛡️

Data isolation and encryption

Every site's data is strictly isolated with row-level security (RLS), payment and API keys are encrypted at rest, and your data is visible to you alone.

Genuinely fast

Built on a modern edge architecture with global acceleration. To us, "fast" isn't about cutting corners—it's the smooth experience your students and customers actually feel.

🧑‍💼

Real people behind it

AI support handles common questions, with one-click handoff to a human when needed. When something comes up, there's a real person accountable and reachable.

📜

Transparent terms, refunds available

Prices and rules are fully transparent, refund terms are spelled out at sign-up, there are no hidden charges, and no long-term contracts.

Ready to let your content shine?

Whether you're a teacher, a creator, or a small business going digital, we're here to grow with you for the long haul. Free trial for 14 days—pay only if you love it.

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