The practical problems of selling courses online
No mindset talk — just the specific things that block you. One topic per article, a straight answer where there is one, and an honest “it depends” where there is not.
Marketing and enrolment
"Set It and Forget It" Sold $1 Billion of Ovens. So Can Your Webinar
Ron Popeil gave the same demo thousands of times on TV. A recorded webinar is the same trick for course creators: the Perfect Webinar structure, on autopilot.
2026-10-22
Julia Child Dropped the Pancake on Live TV. It Made Her Famous
In 1963 a cooking show left the mistakes in and built a devoted audience. Why your course business needs a face, flaws included, and how to build that character.
2026-10-22
A Tyre Company Printed 35,000 Guides for a Country With 3,000 Cars
In 1900 Michelin gave away a free guide to a France that barely had cars. It's still the best example of traffic you own. How course creators build their own.
2026-10-22
Dickens Sold 400 Copies. Then He Added a Character and Sold 40,000
The Pickwick Papers nearly died after three instalments. One cliffhanger character made it a bestseller. The same structure runs a five-email welcome sequence.
2026-10-22
A $1 Razor Became a $1 Billion Company. Here's the Ladder It Climbed
Dollar Shave Club took 12,000 orders in two days with a $1 offer. The real business was everything sold after that. How to build a value ladder for a course business.
2026-10-22
A $3.5 Million Violin Made $32 in a Subway Station
1,097 people walked past one of the world's best violinists. Seven stopped. What that experiment says about your website, your copy and your buy button.
2026-10-09
Running the business
What a Course Platform Really Costs: Add It Up Before You Switch
The subscription is rarely the whole bill. Here is the full list of what course creators actually pay each month — and how to work out whether switching is worth it.
2026-07-28
White-Label Course Platform: What Agencies Should Actually Check
What separates a platform you can resell from one that becomes a support burden: client permissions, branding, billing routes and the exit clause.
2026-07-28
How to Protect Course Videos: What Works and What Is Theatre
Signed URLs, domain locking, watermarks, DRM — what each one actually stops, what none of them stop, and where your effort is better spent.
2026-07-28
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